We were engaged to implement Commerce 7 - a CMS which is now an integral arm of the Talisman Wines business operations. The software allows for a centralised sales system, online store and most importantly, wine club capabilities.
A Game Changer
E-Commerce Partnership | Wine Club | Commerce 7 | Customer Relations
“Establishing an E-Commerce Partnership with Calculated Digital allows our business to effectively communicate to our customers, improve our tech and build our online business in such a mutually beneficial way, a real game changer.”
Anita - Talisman Wines
Hail Wine Club
Through in-depth market research we identified Commerce 7 as the stand out Wine Commerce software with the best Wine Club functionality out of the box. The software allows for in depth customer analysis and data capture.
Keeping up with
As is the case with most established brands such as Talisman, there was an already established customer database to communicate to. Our role was to segment the audience, list news posts on the blog and drive customers into wine club membership and general online sales.
E-Commerce allows for a logical budgeting strategy. The easiest way to establish the budget is as simple as creating a percentage of sales and investing straight back into increasing the size of the customer database.
Analysing the sales and traffic via analytics software allows us to create goals as key productivity indicators. These indicators allow for a harmonised E-Commerce partnership.